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"Our sod-busting delivery, our loose-limbed stand and
our wide-eyed perspective make it easier for us to
create ads that talk turkey to the majority of
Americans" — Leo Burnett on the "Chicago School" of
advertising

Early on, one of my mentors — a cranky septuagenarian who cut his teeth writing print ads back in the '40s — defined the art of copywriting thusly: "It's the difference between saying 'Frozen vegetables are a convenience for apartment dwellers' and 'I've got a one-room farm in Chicago!'"

Now, what he didn't bother to say is that the talent for knocking out a line like that is something akin to a knack for making hit records — quite simply, some people got it.

To decide if the tunes I whistle are suitable for your purposes, I invite you to peruse my
advertising samples page. For examples of a longer, more narrative style, please have a look at the email marketing section.

The rest, as they say, is the madness of art.
Home | Advertising Samples | Email Marketing | Another Way of Looking at It | About the Horse | Contact