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"Our sod-busting delivery, our
loose-limbed stand and
our wide-eyed perspective make it easier for us to
create ads that talk turkey to the majority of
Americans" — Leo Burnett on the "Chicago
School" of
advertising
Early on, one of my mentors — a cranky septuagenarian
who cut his teeth writing print ads back in the '40s — defined
the art of copywriting thusly: "It's the difference
between saying 'Frozen vegetables are a convenience for
apartment dwellers' and 'I've got a one-room farm in Chicago!'"
Now, what he didn't bother to say is that the talent for
knocking out a line like that is something akin to a knack
for making hit records — quite simply, some people
got it.
To decide if the tunes I whistle are suitable for your
purposes, I invite you to peruse my advertising
samples page.
For examples of a longer, more narrative style, please
have a look at the email
marketing section.
The rest, as they say, is the madness of art. |
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